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Website Terms of Use

The terms that apply when you browse this website, submit an enquiry or use its public information.

Last updated 8 August 2026

Scope

These are website terms. Apex subscriptions, projects and managed services are governed by the signed proposal, order form, statement of work, SLA and data-processing terms agreed with the customer.

1. About this website

This website is operated by Prime Alley Technology LLC. By accessing it, you agree to these terms. If you do not agree, do not use the website.

You can contact us at info@primealley.com or 2208 Burlington Tower, Business Bay, Dubai, United Arab Emirates.

2. Information, enquiries and contracts

Website content is general information about Prime Alley, Apex and our services. It is not technical, security, regulatory or legal advice for a particular environment.

Submitting an enquiry does not create a customer relationship or require either party to proceed. A service begins only when the relevant parties sign the applicable commercial and service documents.

3. Acceptable use

You may use the website only for lawful purposes. You must not:

  • attempt to gain unauthorised access to the website, server, form endpoint or connected systems;
  • introduce malware, automate abusive submissions, probe security controls or interfere with availability;
  • use website content or contact details for unlawful calling, unsolicited bulk communications, impersonation or fraud;
  • copy, scrape or republish substantial website content in a way that infringes rights or misrepresents its source.

4. Intellectual property

Unless stated otherwise, Prime Alley or its licensors own the website design, text, software, graphics, trademarks and other content. You may view and print reasonable extracts for internal evaluation of our services.

No licence is granted to use the Prime Alley or Apex names, logos, interface designs or content for commercial republication, model training, resale or endorsement without written permission.

5. Accuracy, availability and third-party services

We work to keep public information accurate and the website available, but content may become outdated and the website may be interrupted for maintenance, security or circumstances outside our control. Product capability, pricing, availability and regulatory suitability are confirmed only in the applicable written proposal or contract.

Links and embedded third-party services, including Google Maps, are provided for convenience. Their operators control their content, availability and privacy practices.

6. Responsibility

Nothing in these terms excludes liability that cannot lawfully be excluded. To the extent permitted by law, Prime Alley is not responsible for decisions made solely from general website content or for indirect loss arising from use of the public website.

Any liability connected to a purchased product or service is governed by the signed customer agreement rather than these website terms.

7. Privacy

Our privacy notice explains how we handle personal data submitted through the website. The cookie policy explains browser storage and the Google Maps embed.

8. Changes, suspension and governing terms

We may update these terms or suspend access where reasonably necessary for security, maintenance or misuse. The revision date above shows when the terms last changed.

Mandatory rights under applicable law remain unaffected. Any customer contract identifies the contracting Prime Alley entity, governing law and dispute forum for the purchased service. Questions about the law applicable to use of the public website can be sent to info@primealley.com.

Governing language

This page is also published in Arabic for convenience. If the two versions differ in any respect, the English version governs.